Alcohol-free Lifestyle

I’M JAMES SWANWICK

I Will Help You
as seen in

TOP 3 BREAKTHROUGHS

what made us the company that we are today

MEDIA STAR TO SOBRIETY COACH

James Swanwick transitioned from a celebrated ESPN anchor to impacting thousands with his alcohol-free programs, showcasing a unique journey from media to mentorship in alcohol-free living.

SLEEP WELLNESS INNOVATOR

Co-founding Swanwick Sleep, James introduced "Swannies" blue light-blocking glasses that enhance sleep, a pioneering product embraced by professional athletes and recognized by top sleep experts.

CONTENT CREATION LEADER

Through his Alcohol-Free Lifestyle Podcast and the James Swanwick Show, James has become a leading advocate for sobriety, reaching over 2 million downloads and inspiring a global audience towards healthier living.

Empowering Sobriety

PROJECT 90...

Is a personal development and executive mastermind program for high achievers, as a disruptor in the recovery space.

After 90 consecutive days without alcohol, program participants can choose to continue being alcohol free or practice moderation in drinking. 

Project 90 uses a holistic framework that combines:

… to empower participants to change harmful habits, develop healthy behaviors, and move toward personal and professional goals.

Empowering Sobriety

PROJECT 90 FRAMEWORK

Is a personal development and executive mastermind program for high achievers, as a disruptor in the recovery space.

After 90 consecutive days without alcohol, program participants can choose to continue being alcohol free or practice moderation in drinking. 

Project 90 uses a holistic framework that combines:

… to empower participants to change harmful habits, develop healthy behaviors, and move toward personal and professional goals.

THE AFL STORY

1993-1999
Early Journalism Career
Before embarking on his entrepreneurial journey, James Swanwick was a prominent reporter for Rupert Murdoch’s News Ltd, diving into worldwide news, politics, business, and entertainment in Brisbane, Australia.
1993-1999
2002-2010
Hollywood Correspondent
James spent eight years interviewing A-list celebrities and world leaders, leveraging his media skills and building a foundation for future ventures.
2002-2010
2010-2012
ESPN SportsCenter Anchor
James's career peaked in sports journalism as he served as an anchor for ESPN's SportsCenter, broadening his reach and media influence.
2010-2012
2015
Forbes Recognition
Acknowledged for his networking skills and professional impact, Forbes Magazine named James among its 25 Professional Networking Experts To Watch, highlighting his entrepreneurial shift.
2015
2015
Swanwick Sleep Co-founder
Alongside his brother Tristan, James launched Swanwick Sleep and introduced "Swannies" to the market, significantly contributing to sleep wellness.
2015
2020 and beyond
Sobriety Advocacy and Coaching
Transitioning to sobriety coaching, James authored The 30-Day No-Alcohol Challenge book and founded Project 90. He further amplified his reach with the Alcohol-Free Lifestyle Podcast launched in June 2020, alongside the already successful James Swanwick Show, marking a significant era in his career dedicated to health and personal growth.
2020 and beyond
Create Your New Life Today!

Get The Alcohol Freedom Formula Guide

For High Performers To Discreetly Reduce or Quit Alcohol

WHAT HAS SHAPED THE AFL

what made us the company we are today

2015

2019

2023

2015

30 Day No Alcohol Challenge Launched

2019

Project 90 Program Launched

2023

University of Washington scientific study reports a 98% reduction in drinking of Project 90 participants

NOW YOU HAVE A CHOICE

OLD

Alcohol has power over you

vs.

NEW

You have power over alcohol

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