as seen in
TOP 3 BREAKTHROUGHS
what made us the company that we are today
MEDIA STAR TO SOBRIETY COACH
James Swanwick transitioned from a celebrated ESPN anchor to impacting thousands with his alcohol-free programs, showcasing a unique journey from media to mentorship in alcohol-free living.
SLEEP WELLNESS INNOVATOR
Co-founding Swanwick Sleep, James introduced "Swannies" blue light-blocking glasses that enhance sleep, a pioneering product embraced by professional athletes and recognized by top sleep experts.
CONTENT CREATION LEADER
Through his Alcohol-Free Lifestyle Podcast and the James Swanwick Show, James has become a leading advocate for sobriety, reaching over 2 million downloads and inspiring a global audience towards healthier living.
Empowering Sobriety
PROJECT 90...
Is a personal development and executive mastermind program for high achievers, as a disruptor in the recovery space.
After 90 consecutive days without alcohol, program participants can choose to continue being alcohol free or practice moderation in drinking.
Project 90 uses a holistic framework that combines:
… to empower participants to change harmful habits, develop healthy behaviors, and move toward personal and professional goals.
Empowering Sobriety
PROJECT 90 FRAMEWORK
Is a personal development and executive mastermind program for high achievers, as a disruptor in the recovery space.
After 90 consecutive days without alcohol, program participants can choose to continue being alcohol free or practice moderation in drinking.
Project 90 uses a holistic framework that combines:
… to empower participants to change harmful habits, develop healthy behaviors, and move toward personal and professional goals.
THE AFL STORY
Early Journalism Career
Hollywood Correspondent
ESPN SportsCenter Anchor
Forbes Recognition
Swanwick Sleep Co-founder
Sobriety Advocacy and Coaching
Create Your New Life Today!
Get The Alcohol Freedom Formula Guide
For High Performers To Discreetly Reduce or Quit Alcohol
WHAT HAS SHAPED THE AFL
what made us the company we are today
2015
2019
2023
2015
30 Day No Alcohol Challenge Launched
2019
Project 90 Program Launched
2023
University of Washington scientific study reports a 98% reduction in drinking of Project 90 participants
NOW YOU HAVE A CHOICE
OLD
Alcohol has power over you
vs.
NEW
You have power over alcohol
Connect with our certified coaches today!
Are you ready for positive change? Speak with our trained team for free. Schedule a discovery call.
Let's GET IN TOUCH!
WHO IT IS FOR
Business Owners
Individuals who own and manage businesses.
Leaders
Those who hold leadership positions in their fields.
Entrepreneurs
Innovators who have founded their own ventures.
Top professionals
Individuals with high-level, managerial roles.
DEMOGRAPHICS OF OUR CLIENTS
Over 60% earn an annual income exceeding $250,000, according to an internal AFL application survey. per year.
The remaining 40% earn more than $150,000
What Defines a
"High Performer"?
Leadership:
Individuals leading teams or organizations.
Business Ownership:
Entrepreneurs and business owners.
Investment:
Those actively involved in investing.
Management:
Professionals in high-level managerial positions.
DIVERSE SUCCESS STORIES
Our successful clients tell us they come from various backgrounds, including:
- Entrepreneurs
- Executives
- Investors
- Real Estate Professionals
- Legal and Financial Experts
- Pharmaceutical
- Consultants
- Educators
- Retirees, and more.